David Edelstein on coming attractions

Buried at the bottom of his 2013 picks:

I never watch coming attractions. Because it’s my job. I’m lucky enough to be able to go into a film not even knowing the genre. I know title, maybe I know who is in it, and I sit down and I allow the filmmaker to take me someplace without any preconceptions. I love being that way, and I’m sorry that more and more people go into films having watched the coming attractions, which give everything away. …

It’s an intriguing proposition, although difficult for the typical movie-goer to achieve.